DDB at El Ojo was a smashing hit by any standards


Issue 70: Spice It Up

DDB Latina sure knows how to celebrate. At the 20-year celebration of the El Ojo Festival, they walked away with more than 120 trophies from 12 offices – crowning them indisputably the most creative network of Ibero-America. In addition to Network of the Year, Africa was awarded the Best Agency in Ibero-America with Sergio Gordilho recognized as Best Creative in the region, followed by Alma DDB in second by only a few-point difference and DM9DDB in third place. DDB & Tribal Argentina, DDB Spain, Fahrenheit DDB Peru, DDB Centro, DDB Colombia, Puerto Rico, Tribal Peru, and Madison DDB Costa Rica also contributed gold, silver and bronze trophies to the haul.

Africa, Alma DDB, DDB Puerto Rico, and DDB Centro Guatemala, took the title of Best Local Agency, while Luis Miguel Messianu, Alvar Suñol, Sergio Gordilho, Kike Renta, Jorge Solórzano and Julián Núñez were recognized as the Best Creatives in their respective markets. In addition, DDB Puerto Rico and DDB Centro Guatemala took the award for Best Local Idea.

Africa’s Inequality Courts for ESPN, Alma DDB’s Spanish Lessons for Netflix, and DM9DDB’s Walmart Price on the Jersey each took home a Grand Prix in the Sustainable, Interactive, and Promo and Activation categories, respectively.

At a time when so many shows are looking to reinvent themselves, El Ojo continues to gain in influence, becoming one of the most recognized festivals in the world and the leading festival in Ibero-America. We asked our top winners this year what makes El Ojo – and DDB Latina – so exceptional.

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Juan Carlos Ortiz accepts the 2017 Network of the Year honor

“A collective and cultural mindset has helped us achieve very positive results in creative and new business reputation. A few years ago, we thought that if Latin markets around the world (US Hispanic, Latin America, and Spain) were united by a unique vision of culture instead of geography, results will be inspiring. Today, we affirm the power of culture. It has united and inspired us to work towards a common objective and to strive being the best version of ourselves.

There are key facts that have helped us through this journey. First and foremost, human talent, Bullseye as the methodology that allows us review and improve our product, hard work, and the clarity of being better together. It’s an honor seeing DDB Latina ranked as the Most Creative and New Business leader of the region.

In the era of biped brands where creativity/storytelling is complemented with data/technology and vice versa, I reaffirm that we are living the most technological era in history therefore, we are living in the most human era of history.”