Our top Cannes winners demonstrate how to take a stand with creativity, humanity, and technology.


Issue 46: Take A Stand

Do the Right Thing

Over the years the Cannes Lions Festival has become increasingly obsessed with technology and the latest trends. Everyone is always talking about all the things that will change, what we all must do to innovate or else witness the death of our industry.

So, as Cannes approached this year, I was reminded of our legendary “DO THIS OR DIE” ad created by Doyle Dane Bernbach team Bob Levenson and Len Sirowitz. It was a manifesto written to the industry, declaring our responsibility to the future of our business and society in general. It spoke to everyone – not just the ad guys and clients – but to everyone who read Time magazine. Our clients’ clients. We could run that same ad again today and it would be just as relevant.

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Winner of the Film Craft Grand Prix and 3 additional Lions in Film, Branded Entertainment, Titanium – Integrated, this adam&eveDDB campaign also won UK hearts last Christmas. 

If you stand for something, you will always find some people for you and some against you. If you stand for nothing, you will find nobody against you, and nobody for you.

Bill Bernbach