DDB creatives share insights on the power of audio and why we should be listening more to its signals.


Issue 45: Audio Signals

Listen to the Signs

Radio has always been able to create a more personal connection with people. We take it with us wherever we go, listen to it while doing other things and use our own imaginations and experiences to fill in the blanks. That’s why we are seeing such a renaissance of podcasts today. Audio has power. The audio signal travels through space, touches us physically and emotionally and takes us places in our mind.

When we were preparing all our submissions for this week’s Cannes Festival, I was happy to see so many great audio ideas, not just in the radio category, but crossing over into a number of other media. I asked some of our teams around the world to comment on their work and the power of audio to share here with you.

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Skittles YouTube The Rainbow South Africa
Team consists of (clockwise from 12 o’clock): Bruce Murphy, creative director; Eric Wittstock creative director; Bianca Sgammini, art director; Susan van Rooyen, copywriter; Liam Wielopolski, executive creative director

KY Warm Up to Love Again Radio Toronto
The Team: Paul Wallace, executive creative director; David Ross, creative director; Domenique Raso, copywriter; Rebecca May, art director; Caroline Clarke, Producer; Ella Gruber, Producer; Jacqui Faclier, business unit director; Susan Powell, account director; Dino Demopoulos, senior vice president, head of stategy; Sandra Moretti, strategy

Open Love Songs Budapest
Pictured left to right: Rozalia Szigeti, account manager; Anabela Vaskova, copywriter (and her dog Bowie); Zsofia Maul, digital project manager; David Vass, junior art director

AT&T Pledge Radio Rodgers Townsend St. Louis
The Team: Michael McCormick, chief creative officer, Erik Mathre, group creative director; Sam Schmiz, senior graphic designer; Conor Barry, senior copywriter; Matt Salanik, account executive; Noah Readhead, editor; Brent Johnson, audio engineer (Coolfire Studios)