Just because you got the right part doesn’t mean you got the part right


“There may be changes in our society. But learning about those changes is not the answer. For you are not appealing to society. You are appealing to individuals, each with his own ego, each with the dignity of his own being, each like no one else in the world, each a separate miracle. The societal appeals are merely fashionable, current, cultural appeals which make nice garments for the real motivations that stem from the unchanging instincts and emotions of people.”

Bill Bernbach