CEOs Tove Langseth and Jacob Sandström share their moves to rocking fresh creative


Smoooth operator

Klarna is one of the leading (and fastest growing) online payment companies in Europe. DDB Stockholm became their agency in early 2016 and was tasked to transform the perception of Klarna from a B2B-orientated provider of e-commerce payment solutions to a consumer brand. They took Klarna from a technical and boring service to part of the emotional shopping experience. The campaign was one of the most talked about of the year and changed the image of what a payment service can be, setting a new standard for the whole industry to live up to.