Keep it clean, kids
Samsung wants to be a meaningful brand. So when DDB Stockholm started working with Samsung Nordic, they took a holistic approach. When promoting Samsung’s new washing machine, DDB Stockholm didn’t talk about quieter spin cycles, but creating a more peaceful family environment. Could a washing machine get teens to help out their parents more at home? They created LANdry – the e-sport arena where you pay with dirty laundry. And by helping parents everywhere, they were able to reach their future audience too.