CEOs Tove Langseth and Jacob Sandström share their moves to rocking fresh creative


Everything is Awesome

Hairmet helmets is a new brand of bicycle helmets founded by DDB Stockholm creative Simon Higby and Clara Prior of DDB Copenhagen. Born out of Simon’s thesis at the Berlin School of Creative Leadership on accidental start-ups (creating start-ups based on old ad campaigns), Hairmet helmets is a spin-off of DDB Stockholm’s previous Fun Theory campaign for Volkswagen and its concept that if you make something fun, more people will do it. Unlike traditional, uncool bike helmets, Hairmet helmets look like toy hairstyles and allow kids to become a life size version of their favorite toy characters. Launched online, it is now backed by one of the UK largest manufacturers and is in the final development stage at their factory. It is not made in conjunction with or endorsed by Lego or any other brand – it is a pure start–up product aimed at improving child safety. You should be able to buy a Hairmet helmet soon.
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