Master of the Super Bowl, Bob Scarpelli shares the keys to winning the USA’s biggest ad game.


Six classic Super Bowl spots from DDB were also named to the Advertising Age Super Bowl 50,ranking the best of the Big Game spots over its half-century history, including Budweiser’s “Whassup” and “Applause”, McDonald’s “Big Mac Jingle”, “Brother Dominic” for Xerox and Bud Light’s “Spuds McKenzie” and “I Love You, Man”.