Master of the Super Bowl, Bob Scarpelli shares the keys to winning the USA’s biggest ad game.


Bob Scarpelli
Former DDB Worldwide Chairman & Chief Creative Officer

Over his 35-year career at DDB, Bob and his teams created some of the world’s most iconic and talked about creative work – including a record number of the most loved Super Bowl campaigns of all time.  A part time professor at Northwestern University, this Advertising Hall of Fame member is also a Chicago sports fan, a history buff, and Beatles fanatic and sits on the board of the Chicago International Film Festival, Off the Street Club and the advisory board of the Virginia Commonwealth University Brand Center.