Stefan Setzkorn and Phillip Schilling discuss how to track the customer journey to build better brands.


Customer-centricity and understanding is key to any new brand launch. When premium chocolate manufacturers Lindt & Sprüngli launched the HELLO brand aimed at a completely new target group, we developed a strategy to build brand relevance through a dynamic traditional and social media campaign. It quickly became one of the most successful introductions in confectionary market history and is now an established component of the Lindt portfolio.