Kathleen Gordon gives an insider’s look at what the Bernbach Awards mean to DDB Worldwide


Johnson&Johnson “Hello My Name Means”

“Today more than ever brands need to make sure that they play a relevant role in the life of their customers. DM9DDB Brasil proves exactly that with their beautiful idea that received the top award in the Digital category. J&J not only offers good quality baby products, they help parents find the perfect name for their newborn. Now how cool is that? With the help of big data they deliver a useful, interesting, funny or sometimes surprising information around names to make the decision-making process for parents easier and more fun. This platform is beautifully crafted and a completely new experience that connects the brand and people in a wonderful way. Big Data is emotional? Hell yeah – now it is.” – Eric Schoeffler