Andy Fackrell highlights influential work as he considers the value we should put on our ideas


You are never going to formulate the equation for a great idea and great execution. You are going to have to rely in large measure on the artistry, on the keen and sensitive and disciplined intuition of your admakers, or you are going to have the sameness in all your work that the public says is their greatest obstacle to noticing and believing your ads.

Bill Bernbach