John Zeigler explores creative effectiveness to build business growth


TXTBKS, Smart Communications, DDB DM9JaymeSyfu The Philippines

Smart Communications partnered with DDB DM9JaymeSyfu to come up with an innovative way to make old phones act as e-Books – leveraging SMS and unused SIM cards. The most awarded DDB campaign in 2013, TXTBKS won the Mobile Grand Prix at Cannes and the prestigious AMEs effectiveness award. TXTBKS proves shows how creativity, humanity and innovation come together to help big brands add value to people’s lives.