John Zeigler explores creative effectiveness to build business growth


John Zeigler, Chairman & CEO DDB Group Asia Pacific, India, Japan

staunch advocate of marketing effectiveness, John Zeigler launched the world’s first integrated agency in 1986, making him the most experienced integrated marketer at a time when everyone was taking the single minded approach to communications. 

Having lived and worked in three continents, John is a great believer in reinvention and what that implies for brands in this global, think local, market. He is adamant that the development of creative work and its evolution and management should be most highly valued; all of which clients need to be involved in.