DDB Germany’s Eric Schoeffler explores the collaborative process behind Deutsche Telekom’s “Move On.”

Lemon2020

Mads Mikkelsen and participants from Germany and Macedonia

(Featured in the German Episode)

8000 kilometers through half of Europe and 8 Telekom markets – over 400 winners and their contributions made it into the movie. Thanks to daily behind the scenes reports, users were engaged in the project even after the participation phase ended.

During the shoot, the press could meet and interview Mads Mikkelsen and was supplied with material, getting the chance to report on the project’s progress.