DDB Germany’s Eric Schoeffler explores the collaborative process behind Deutsche Telekom’s “Move On.”


Eric Schoeffler; CCO DDB Tribal Group; Germany and Austria

After studying graphics & design Eric began his career in 1994 in an independent agency in Cologne. In 1999 he joined DDB in Düsseldorf. As an art director Eric worked for clients such as Henkel, AXA, Volkswagen and “Der Spiegel” News magazine. Two years later he took over the global Fa cosmetic account as creative director.

In 2004 he was appointed to the Board of the Düsseldorf Office. As ECD and MD he was responsible for clients such as PernodRicard, Premiere PayTV, Volkswagen, Gatorade, Eon Energy, Diesel and Deutsche Telekom.

Since 2011 Eric is chief creative officer leading and promoting the creative potential of a new agency model DDB Tribal with 4 offices in Berlin, Düsseldorf, Hamburg and Vienna. With his open and inquisitive nature he positively influences spirit, social creativity and collaboration within the agencies.

Eric is member of ADC Germany and D&AD. Together with his teams he has won way over 100 national and international awards, including 21 Cannes Lions.