On International Women’s Day, Lisa Bennett celebrates inspiring creative and the inspiring women behind it.

Lemon2020

Merlee Jayme: TXTBKS

One of my favorite ideas from this past year is Smart Communications TXTBKS from DM9 Jayme Syfu (DDB’s agency in the Philippines.) It won the Cannes Mobile Lions Grand Prix and the 2013 Bill Bernbach Grand Prix.  The idea and the creative leader behind it –  Merlee Jayme, Chairman & CCO – both represent our core values of Creativity and Humanity.  Up close interview with Merlee