DDB Tribal’s Nina Rieke explores the brief, an essential component of the creative process


Nina Rieke

Nina Rieke is Executive Strategy Director of DDB Tribal with offices in Berlin, Hamburg, Düsseldorf, Vienna and Wolfsburg and leads the planning department across the group. She has worked as a strategic planner for more than 17 years and has held positions both on the client and agency side. Rieke has a degree in social and business communications from the University of Arts Berlin and started her agency career as an account manager. She trained as a planner with LOWE Lintas and has worked as a strategist for different agencies, including Jung von Matt and Springer & Jacoby and as an independent strategy consultant before joining DDB Tribal. She is a frequent lecturer at Miami Ad School and the Art Directors Club (ADC) and was member of the board of the APG (Account Planning Group) in Germany until 2013. She can be found on twitter as @ninarieke and on her blog. Nina is based in Berlin and enjoys urban life and the chances it offers in observing culture – in art as well as the everyday. She prefers bike riding over cars, is a passionate reader of contemporary English fiction, a dedicated foodie, and loves to investigate destinations across the globe whenever possible.