DDB Tribal’s Nina Rieke explores the brief, an essential component of the creative process


Extracts from Telekom II creative brief:

Problem: Telekom has claimed, “Life is for sharing” – but sharing has long become common sense through the rise of social media and thus losing its true value to people.

Telekom Tutu Project  showing the benefits of sharing and what great things it can lead to through the lens of real-life stories.