This year’s Bill Bernbach Award jurors offer their perspectives on our best ideas of the year

Lemon2020

Richard Russell

International Creative Director, DDB Europe on the Direct Category

Winner: DDB Brasil “Sprinter Receipt”

All the nominations were truly original and used sideways thinking to powerful effect. DDB Brazil grabbed the glory with three nominations and the winning entry, Mercedes “Sprinter Receipt” – a surprising and inventive selling idea, blending technology and a good old product demonstration in a simple shop till receipt.