Chief Creative Officer, DDB New York on the PR Category
Winner: DDB Sydney “McDonald’s Becomes Maccas”
Great ideas start with a true insight into the hearts and minds of their target audience. The Macca’s campaign does this in spades. The campaign took a famously American company and reminded everyone that McDonald’s does indeed hold a very special place in the heart of every Aussie. And to do it on Australia Day made the idea even more resonant.