This year’s Bill Bernbach Award jurors offer their perspectives on our best ideas of the year


Marco Versolato

VP, Creative, DDB Brasil on the Design Category

Winner: DDB New York “The Great Tower of Faile”

It became clear that DDB is making excellent pieces of design across the range of possibilities for this category. To judge this award was inspiring. The highlight was the New York City Ballet – The Great Tower of Faile – a stunning idea, execution and results – proving that design is a tool of immense power. The Great Tower of Faile is a piece of art unto itself.