This year’s Bill Bernbach Award jurors offer their perspectives on our best ideas of the year

Lemon2020

Luis Miguel Messianu

President, Chief Creative Officer, Alma DDB on the Branded Entertainment Category

Winner: DDB Tribal Duesseldorf, Deutsche Telekom “Move On”

The Branded Entertainment category was like a preview of the World Cup. Brasil and Germany were in the “final” and it was a close call. Brasil had an amazing case for Itau Bank’s “The Broadcast Made for You.” But in the end the “world champion” was Tribal DDB Dusseldorf with “Move On,” which is the story of a flawed hero. What’s especially cool is that this enthralling road movie is inspired by thousands of film fans, all enabled by Deutsche Telekom. This is a world-class example that brands, ideas and technology can converge to influence creativity and humanity. That’s DDB’s at it’s best!