This year’s Bill Bernbach Award jurors offer their perspectives on our best ideas of the year

Lemon2020

Lisa Bennett

 
EVP/Creative, DDB North America on the Promo & Activation Category

Winner: DDB Singapore “MySmartEye”

In the Promo and Activation category we had a number of ideas that had a positive influence on society and at the same time, did an exceptional job of actively engaging consumers with the brand.