President & CEO, DDB Asia-Pacific on the Media Category
Winner: DDB Sydney “McDonald’s Becomes Maccas”
The jury loved the extension of the “McDonald’s Becomes Maccas” idea into the countries social fabric, building engagement and brand connection like no normal media placement could. Overall it is increasingly impressive how we at DDB can leverage creativity as a media re-invention tool. Giving clients the added value of creative media effectiveness as well as great creative content.