This year’s Bill Bernbach Award jurors offer their perspectives on our best ideas of the year


Jerker Fagerström

Business Director, DDB Stockholm on the Digital & Mobile Categories

Digital Winner: DDB France “Facebook 1914”
Mobile Winners:  DDB Sydney “Track My Macca’s,“ DDB Philippines “TXTBKS” 

Winners in these categories engage and touch people in a very real way. I especially liked how our digital winner shared little bits and pieces through social media that together paint a big picture. Executed to perfection, our mobile winners use technology to innovate and inspire.