Co-Founder and Executive Creative Director, adam&eveDDB London on the Innovation Category
Winners: DDB Singapore “MySmartEye,” Alma DDB Miami “The Glad Tent”
This proved to be a strong category, with an embarrassment of riches. In the end we couldn’t separate our favourites and so there were two winners. I defy anyone not to be moved by the wonderful use of technology in “MySmartEye” project and “The Glad Tent” was a brilliant piece of intellectual, rather than technical innovation.