Alistair Beattie of DDB & Tribal Amsterdam delivers a memorable Heineken experience by unlocking the power and possibilities of mobile innovation and technology.


Alistair Beattie has been described as a visionary strategic leader with infectious enthusiasm and colossal glasses. Joe 90 for the digital age. He joined DDB in 2010 as European Head of Strategy and Innovation. He focuses on technology, brand planning and communications planning. He works with the networks leading clients including Volkswagen, Heineken and McDonalds. He is also a consultant for the local offices throughout the region.

Alistair’s love affair with brands and their consumers started 20 years ago. He has experience in traditional and digital agencies including AKQA, AMV BBDO, LBi, and W+K. He currently lives in Amsterdam and enjoys messing around in boats.