Simon Higby proposes the incubating model for the advertising business. He also invents new ways to influence behavior by injecting playfulness into everyday life.


Echo Banner, McDonalds

Created at DDB Copenhagen and used as part of the Coinoffers campaign for McDonalds. This is a media platform where bloggers can get free traffic in return for hosting our banners. Why not expand this thinking and sell it to other brands and organizations?