Simon Higby proposes the incubating model for the advertising business. He also invents new ways to influence behavior by injecting playfulness into everyday life.


Bug Run, Volkswagen

Created at DDB Stockholm this branded content campaign was made to generate buzz around the New Volkswagen Beetle Turbo. It was done in association for the betting company Bettson. Why not make this a regular racing event and allow every betting company to cover it? A long shot, but why not?