Simon Higby proposes the incubating model for the advertising business. He also invents new ways to influence behavior by injecting playfulness into everyday life.

Lemon2020

Bottle Bank Arcade Machine

Many of us return our plastic bottles and cans. Noticeably fewer recycle their glass. Maybe that’s because we don’t get any money in return, as we do for cans and plastic. Can we change this attitude by making recycling glass fun to do? So you are not just rewarded with a good conscience, you also get a smile.