Darren Spiller and Lorenzo Bresciani of DDB Melbourne look at how they’ve used tone to create likeability in a low-interest category.

Lemon2020

Sunshine Bubble

This multi-award winning product launch TVC for Devondale “Fast Start” breakfast drink uses humour to communicate the downside of drinking our competitor’s soy based breakfast drink. It couples hilarious facial expressions with un-PC parenting.