Darren Spiller and Lorenzo Bresciani of DDB Melbourne look at how they’ve used tone to create likeability in a low-interest category.

Lemon2020

Step Dad

“There’s one drawback to hard butter – it rips holes in your toast. This can often be misconstrued as a form of passive aggression. Actually, we made that last bit up, but we had great fun exaggerating the potential consequences of hard butter buttering.” –Lorenzo