Darren Spiller and Lorenzo Bresciani of DDB Melbourne look at how they’ve used tone to create likeability in a low-interest category.

Lemon2020

Darren Spiller

Darren Spiller was appointed Executive Creative Director of DDB Melbourne in July 2012 after spending three years as Chief Creative Officer at Fallon USA.

He’s regarded as one of the highest caliber creative leaders in this country and has a wealth of experience in both the Australian and international markets on brands such as Nike, H&R Block, Cadillac, Nestle, Devondale, Toyota and Tourism Victoria. Prior to his time in the US, Darren was Regional Creative Director of Publicis Mojo Australia/New Zealand 
and a member of the Publicis Creative Global Board.

Darren’s work is highly awarded and he has an incredible track record for making brands famous.