During Advertising Week, DDB and Tribal panelists explored how different avenues of co-collaboration can contribute to a brand’s success.


Rebecca Rehder, DDB New York Account Director for the agency’s Glidden client, walked the Unlocking Client Creativity panel audience through the agency’s latest campaign, “The Beast.” For the program, DDB New York explored the challenger stance to avoid fast followers with low sustainability. In the early stages of the development process, the agency team partnered with the client to review what great work looks like so as to generate better results.