During Advertising Week, DDB and Tribal panelists explored how different avenues of co-collaboration can contribute to a brand’s success.


“Glancing in on one of [the planning meetings for the first advertising week], I asked Ken Kaess, “what are you guys plotting in here?” He was quick to explain they were planning the first annual “Advertising Week,” a five-day celebration in New York to elevate and honor the practice of advertising.  With the almost boyish enthusiasm that was so much a part of Ken, he nearly exploded with excitement about the possibilities of bringing the advertising world together to engage in a unique gathering of advertisers, agencies, and important figures from the worlds of marketing, media and creativity. 

In my mind’s eye, as we celebrate the 10th anniversary of Advertising Week, that famous grin of Ken’s is beaming down on us brighter than ever. With well-deserved pride in what this amazing event has become." 

Keith Reinhard, Chairman Emeritus of DDB Worldwide. An excerpt from this year’s Advertising Week Guidebook.