During Advertising Week, DDB and Tribal panelists explored how different avenues of co-collaboration can contribute to a brand’s success.



The topic of co-collaboration within the creative process was discussed at several panels during this year’s Advertising Week, held in New York from September 23-27. More and more, clients are repurposing people and services to improve bandwidth and refine creative ideation development. With the explosion of digital, an agency’s work can transcend traditional boundaries, encouraging companies to look outside of traditional skill sets when securing new hires and to partner with groups of people for out-of-the-box creative executions.