Chuck Rachford, DDB Chicago
Radio is still lagging every other medium in true innovation. Cyber and Film are innovating every day but with radio we’re still using the same basic tools and techniques we have for decades. This is a real shame since radio is easier than any of those to fund and produce. But there are some creative teams that will see this as the huge opportunity it really is – a chance to redefine how we look at radio – and when that happens they will be showered with more Gold Lions than they can handle.