DDB’s Cannes jurors share the trends and insights they brought back from the Festival this year.



Cam Hoelter, DDB Sydney

With very little innovation compared to other newer media, originality was a big topic of discussion in press.  How close does something have to be to be done before?  Illustration was another big trend this year. Particularly very detailed intricate illustration. There were some breathtaking examples of illustrative craft this year. See ‘Sunlight’ dishwashing liquid and ‘Samsung’ kids suitcases.

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