BRANDED CONTENT & ENTERTAINMENT
Rodrigo Bolivar, DDB Colombia
Although today there are many digital resources, storytelling has never been more important. As we were judging in the Branded Entertainment category, we were expecting to see Red Bull’s Stratos Space Jump. It seems that it wasn’t entered. However, I think the winning ideas would have been the same even with the participation of Red Bull.
Dumb Ways to Die, The Beauty Inside, and Real Beauty Sketches are incredible ideas, but I want to call attention to a few others: Old Spice Dikembe Mutombo’s 4 ½ Weeks to Save the World, PLDT Screen-Age Love Story, and WWF The Ant Rally