“If you submerge your convictions, you will produce advertising without convictions…and that kind of advertising will never sell anything.”
The Cannes Lions Festival brings up many reflections of the current state of our industry. We are always about reinvention, always redefining ourselves in the ever-changing world. It’s one of the things that make our industry exciting and interesting and at times difficult. But our ideas – that shape the stories we tell – are forever at the core of what we do best.
DDB totaled an impressive 98 Lions and an additional 184 Shortlists from 32 offices across the network. Our most-awarded idea this year was “Spanish Lessons” from Alma DDB Miami for Netflix Narcos. They were honored with 7 Lions, including Gold Lions in both Direct and PR.
Other top awarded ideas were Skittles “Give the Rainbow” from adam&eveDDB UK which took home 6 Lions, including Gold Lions in both Promo and Outdoor; DDB Paris “A World With No Heroes” for Ubisoft Ghost Recon Wildlands with 6 Lions, including Cyber Gold; and John Lewis “Buster the Boxer” from adam&eveDDB UK which received 6 Lions.
Featured in this issue are also our 12 Gold Lions from nine agencies including: DDB Paris, Africa Brazil, DDB Germany, Alma DDB Miami, DM9DDB Brasil, DDB New York, adam&eveDDB London, DDB Brussels and DDB Argentina.
Congratulations to all the “nice and talented” people of DDB!
Looking forward to a world beyond categories
DDB had 16 jurors at the Festival, six of them women, including Glass Lion Jury President, Wendy Clark.
“The Glass Lions Award at the Cannes Lions International Festival of Creativity seeks to recognize gender equality in work that knocks down stereotypes and strives to build positive imagery, impact, and action in the world. In theory, I look forward to a time when we don’t have to have this category,” Wendy noted, “a time when the world and our work is equitable, inclusive and just. That said, I recognize that this time is many decades away so, for now, as Jury President it’s my job to make sure that we uphold these ideals and truly elevate and celebrate work that is driving all of us to a better place.”