Pay attention so that you don’t miss the real point


“It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.”

Bill Bernbach

Luis Miguel & Monserrat on WCFF Dream

Alma’s Creative Chairman and CEO Luis Miguel Messianu and CD Monserrat Valera spared us their tears while watching DDB New York’s “Dream” for the Wildlife Conservation Film Festival. They still seem a bit misty-eyed though, sharing their feelings after screening this beautiful spot.

Dennis & Kristine on Skittles

DDB Germany’s Chief Creative Officer Dennis May sits down with DDB Düsseldorf ECD Kristine Holzhausen to view adam&eveDDB’s “Give the Rainbow” campaign for Skittles. They were left speechless; well, sort of.

Aricio & Carla on VW

Chief Creative Officer Aricio Fortes and Senior Copywriter Carla Alonso Cancellara of DM9DDB show their Brazilian passion while watching two new VW spots, “Hidden Kids” from DDB Germany and “Nothing” from DDB Paris.