Meet the new Phyllis generation

Lemon2020

Phyllis Robinson

As DDB’s first and only copywriter at its founding – and the first female copy chief in U.S. history – Phyllis Robinson broke all the rules and opened doors for many women (and men) who followed. She promoted an atmosphere of creative freedom and respect where people had the opportunity to take chances and where diverse opinions were valued and nurtured. We are proud to launch the Phyllis Project as a tribute to her vision, intelligence and trailblazing contributions to our industry. To read more on Phyllis, visit ddb.com

“An important part of my personal style of direction and teaching was to encourage everyone in his own idiom, in his own personal way of doing things…There would be no point in having many, many little Bill Bernbachs and Phyllis Robinsons, a sort of assembly line product. Instead we have all these wonderful strains of all these people intermingling.”

Phyllis Robinson

Caroline Beckert

“I hope that at some point in the near future, …we will have succeeded in creating a reality in which young women don’t have to be given anything, but simply know that anything is theirs for the taking.”

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Carla Alonso Cancellara

“What’s the point of having diversity if we are all going to behave in the same way? (In my ideal agency environment) abilities, skillsets and backgrounds complement each other, which generates better decision-making and better results.”

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“Freedom carries with it a tremendous responsibility. Not only in world affairs. In making ads too. The responsibility to do the right thing with that freedom. It’s not enough to say, “Whee! I’m free!” An idea isn’t good just because it’s wacky. A headline for a trade ad isn’t good just because it’s the only slangy line in a bookful of catalog-type ads. The ad has to do the job it’s supposed to do, just as effectively as you know how.”

Phyllis Robinson