OFF TO THE RACES
DDB Brussels has had a pretty great year. Back in June, they were named Agency of the Year at Belgium’s top creative show the CCB Awards. They were the #1 Belgian agency at the Cannes Lions Festival too and, in the recently released Global Creativity Report, they ranked #16 in all of Europe. They attribute their success to strong work for strong brands. We asked Peter Ampe, CCO of DDB Brussels, for his secrets to running a successful agency.
Is the work coming out of DDB Brussels indicative of Bill Bernbach’s philosophy?
Most of Bernbach’s thoughts are as true now as much as they were sixty years ago. Nowadays we call them quotes, but at DDB Brussels we still see them as beliefs you can live by. It is indeed the core and DNA of DDB, an unchangeable philosophy. All the rest is trendwatching.
You have around 60 people total in the office. Do you think this size makes it easier to be more nimble? What are the challenges?
60 people makes us big enough to tackle anything. It also makes us small enough to be very agile. One of the advantages is that next to the planned meetings, there is still room for unplanned ones. And most of the time, these unplanned meetings are the most fruitful. Of course we still want to grow, but it’s important to stay an agency where all departments interact as one.