Recognizing Our Best Ideas
We gathered earlier this month to judge the year’s best ideas from across our network, as we do each year, and honor our top work with the Bernbach Awards. The Grand Prix was given to DDB Spain for “Holograms for Freedom”. Their creative insight recognized the pivotal moment that was taking place in the country – a hologram actually now had more freedom than the person it represents. Using artistry and technology, they created a means for tens of thousands to legally protest the new law and ultimately force its repeal. There is no better example of the intersection of creativity, humanity and technology we are working in today and the power our ideas can have to change lives.
As Bill Bernbach said, “The great mistakes are made when we feel we are beyond questioning.” Our most influential ideas are a result of asking the right questions to ourselves, our clients and the world. I asked the members of our jury to reflect on their best ideas and share a pivotal moment in their careers.
Grand Prix: DDB SPAIN NO SOMOS DELITO"Holograms for Freedom"
The 2015 Bernbach Awards Grand Prix goes to “Holograms for Freedom” from DDB Spain. Our best idea of the show, Holograms also received 6 top category awards in Direct, Innovation, Media, Outdoor, PR and Promotion/Activation.