Do the Right Thing
Over the years the Cannes Lions Festival has become increasingly obsessed with technology and the latest trends. Everyone is always talking about all the things that will change, what we all must do to innovate or else witness the death of our industry.
So, as Cannes approached this year, I was reminded of our legendary “DO THIS OR DIE” ad created by Doyle Dane Bernbach team Bob Levenson and Len Sirowitz. It was a manifesto written to the industry, declaring our responsibility to the future of our business and society in general. It spoke to everyone – not just the ad guys and clients – but to everyone who read Time magazine. Our clients’ clients. We could run that same ad again today and it would be just as relevant.