The hits just keep on coming
I’ve been meaning to put out an issue highlighting the amazing work and achievements of adam&eveDDB in London, but every time you turn around, the agency is receiving even more accolades.
Last week the agency was named one of Creativity’s Innovators of the Year and Advertising Age’s International Agency of the Year, adding to a numerous list of Agency of the Year titles from campaign, Shots, Cannes Lions, LIA, Eurobest, Epica, British Arrows among others. And it wasn’t just because of the Harvey Nichols “Sorry I Spent It On Myself” campaign. While the campaign won 4 Grand Prix and 8 Lions at Cannes alone, if you took it out of the equation, adam&eveDDB would still be leading the pack with awarding-winning work for John Lewis, Unilever, Google+ and Volkswagen to name a few.
a&eDDB had a tremendous year across the board, from new business growth to creating some of the most influential campaigns for our clients. The agency also won the coveted IPA Effectiveness Grand Prix for the second time in a row. Coincidentally (or not) the only other agency to ever win back-to-back IPA Grand Prix awards was BMP DDB.
Just look at some of the recent work featured here and you’ll see they haven’t slowed down one bit.
Much has been said in the press tying adam&eveDDB’s success to its small agency mentality, even with a 33% growth in staff. Ben Priest, founding partner and ECD, puts it this way:
“We have fought tooth and nail to make sure a&eDDB has a small agency mentality. It’s where we’ve come from and it adds spice and personality to the DDB entity. All the great offices, with a shared creative ambition, enriching the culture of the mothership with their different DNA’s.
In London, we all sit open plan, mixed up together, not in departments. No walls and no departments mean that we all work together. Ideas are shared around the building and can grow and improve.
We work fast – weeks spent rubbing ones chin and waffling about craft help no one. The energy of needing to get things done breeds a creative adrenaline that we are looking for.“
We have fought tooth and nail to make sure a&eDDB has a small agency mentality. It’s where we’ve come from and it adds spice and personality to the DDB entity.
Mars Temptations “#PackAttack”
Outdoor posters “designed” by cats. See the making of here.
Great work is really the result of two things. It’s talent and the environment in which one works.