Kathleen Gordon gives an insider’s look at what the Bernbach Awards mean to DDB Worldwide

Lemon2020

Issue 38: Bernbach Awards 2014

Kathleen Gordon
Director Global Creative Initiatives, DDB Worldwide

Kathleen began her career at DDB New York over 20 years ago and has been a champion of the network’s creative awards ever since. She has more knowledge of DDB creative than the internet. Currently she runs the promotion and development of network creative and oversees its global awards program. 

Judging our work by a higher standard

The Bill Bernbach Award has long been our network’s highest honor. It is given to the most creative idea of the year, the idea that best exemplifies the creative philosophy and principles on which our company was founded. Right after the big network merger and creation of Omnicom in 1986, Keith Reinhard began our creative awards as a way to review work from around the world and to remind us that creativity will always be the heart of DDB.

Keep Reading

BOB SCARPELLI Jury President | JUAN CARLOS ORTIZ Americas | LUIS MIGUEL MESSIANU Miami | JOHN ZEIGLER Asia Pacific  | COSMO CAMPBELL Canada | JEREMY CRAIGEN Europe/Worldwide | ERIC SCHÖFFLER Germany | DARREN SPILLER Melbourne | JOSE MARIA ROCA DE VIÑALS Spain | BEN PRIEST London | TOBY TALBOT Sydney |  PETER TORDIA Hungary | MARCO VERSOLATO Brazil | AMIR KASSAEI Worldwide

“We had an outstanding jury…some of the most talented and passionate creative leaders in the world. We looked for simple ideas based on simple insights brought to life in a simple compelling way.” – Bob Scarpelli  

Amnesty International "Spot Against Silence"

DDB Brasil’s innovative use of radio took the top award in the Audio category. Honorable nominees were the VW “You Keep Your Cool” radio campaign from Düsseldorf and the J&J KY campaign from Toronto that had us singing.

PZ Cussons “Radiant Return”

The top awarded in Branded Entertainment went to DDB Melbourne’s “Radiant Return.” This fresh take on a product demo was a one of the most talked about ideas of the judging.

Harvey Nichols “Sorry I Spent It On Myself”

adam&eve DDB London campaign claimed the Grand Prix Best of Show along with top honors in Design, Film and Integrated. 

“From the digital work to the film to the “new product” designs and all the rest, the pieces were beautifully integrated and reflected the irreverent Harvey Nichols attitude that’s highlighted our best work for them over the years.” – Bob Scarpelli

“The winning piece represents the values of Creativity and Humanity to the core!” – Luis Miguel Messianu

Johnson&Johnson “Hello My Name Means”

“Today more than ever brands need to make sure that they play a relevant role in the life of their customers. DM9DDB Brasil proves exactly that with their beautiful idea that received the top award in the Digital category. J&J not only offers good quality baby products, they help parents find the perfect name for their newborn. Now how cool is that? With the help of big data they deliver a useful, interesting, funny or sometimes surprising information around names to make the decision-making process for parents easier and more fun. This platform is beautifully crafted and a completely new experience that connects the brand and people in a wonderful way. Big Data is emotional? Hell yeah – now it is.” – Eric Schoeffler