How do you create influence? Well, it is not very complicated. Start by understanding the problem behind the problem. Treat people as friends, not as customers. And look at technology as a tool to help develop the most innovative and effective solution.
Looking at technology in new ways allows us to bring more meaningful solutions to improve people’s lives. We made it easier to donate to Community Chest in Singapore by looking at commuter transit cards differently. In Brazil, we brought comfort to children with cancer by adding WhatsApp audio notes to their teddy bears.
“Drinkable Book” DDB New York
“Classical Comeback” DDB Belgium
“Pocket Fire Extinguisher” DDB DM9 Philippines
“Elo Teddy Bear” DDB Brasil
Know your product inside and out before you start working. And relate that knowledge to the consumer’s needs.
“Play the Road” Tribal UK
“Animal Strike” DDB New Zealand
“Universal Typeface” DDB Germany