DDB Germany’s Eric Schoeffler explores the collaborative process behind Deutsche Telekom’s “Move On.”

Lemon2020

Issue 26: Move On

After shooting the movie was finished, Move On was presented to the public and the press at a big red carpet premiere in Berlin and launched on YouTube for a steadily growing fan community. 

Furthermore, the complete version of Move On even got a slot in the Christmas programming of one of Germany’s biggest TV stations.