THE IMPORTANCE OF COLLABORATION

“It is amazing what you can accomplish if you do not care who gets the credit.” – Harry S. Truman

A copywriter, an art director and a quiet space. Is that the successful formula for modern communication? Hell no. Today we are living in a connected world. We are woken by our phone, we check with our friends before we brush our teeth. We order basically everything such as new clothes, taxis, even fresh food on the Internet. And if we don´t buy then we sell. Or have fun. Or share. We are connected. And we like it. Everything is connected and we become smarter with every interaction.

So here we are. Ten to nine in the morning about to step into the office. There is no reason to forget about reality and enter the ad world of the past where it just needed a copywriter an art director and a quiet place. Today is all about collaboration and co-creativity. Making use of the many more possibilities we have when we join forces. We are not the only few who hold the key to the door of genius. We need to be fast. We need to be open. We need to be flexible.

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